The Greenbrier received two awards, Best Print Article and Best Print Photography Layout, for the article ?The Greenbrier Resort Hopes to Preserve Its Past.? The article appeared in the Aug. 12, 2010, issue of the New York Times.
?We were absolutely thrilled with this feature in the New York Times,? said Lynn Swann, director of public relations for The Greenbrier. ?The article, and especially the photos, captured The Greenbrier experience from afternoon tea to paintball. It was a wonderful showcase for the entire area.?
The Greenbrier County Convention and Visitors Bureau was awarded Best Overall Marketing Campaign, which is given to the organization that uses the most imaginative and innovative marketing. The campaign utilized a variety of marketing tactics, including a storybook theme that was woven into collateral materials like the Official Visitors Guide and in online, radio and print advertising, a consistent social media campaign using Facebook and Twitter, and a strong public relations component that included promoting Lewisburg as Budget Travel magazine?s America?s Coolest Small Town.
?It?s always an honor to be recognized by your peers,? said CVB director Kara Dense. ?We feel as though we have an amazing product to promote ? the Greenbrier Valley. To be able to do that and be recognized for it is an honor.?
For more information about the Stars of the Industry Awards program and its recipients, contact the CVB at 304-645-1000.
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- Greenbrier County CVB Wins Awards
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- Tourism Cares Awards $41,000 in NTA Scholarships
- Justice Family Group Purchases The Greenbrier
Source: http://leisuregrouptravel.com/greenbrier-county-earns-three-west-virginia-tourism-awards/
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