NEW YORK, Sept. 27, 2012 /PRNewswire/ ? Social media has become a commonplace outlet for consumers to voice their queries, complaints or praise about a product or service, or seek resolution to a problem, bypassing automated phone systems and the routing process of a customer call center. For small businesses, this provides an alternative customer service channel ? one that is not only cost-effective, but also creates an opportunity for brand visibility.
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The fourth PR Newswire article in a six-part series from PR Newswire focused on social media for small businesses , ?Which social media sites should I use for my strategy? Part Two: Customer Service? suggests practical social media sites that could help small businesses become more efficient and responsive when tending to their customers? needs. Furthermore, the article outlines best practices for managing requests on Twitter and the value of Skype to create a more personalized customer exchange when needed.
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Source: http://www.thmg.com/social-media/improving-small-business-customer-service-through-social-media/
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